Nice article from Xavier on the reality that website metrics should factor in the off-site aspects of all customer journeys.
http://www.coffeesuntechnology.com/web-analytics/232
I think this could be a good topic to start our impending video content experiment.
Not instructions – just a note of two cosmic observations from Hugh and Seth.
Seth notes, with a story of course, that the process of compromising your product to the bottom of your market is an easy race to win and is worth nothing but a shot in your head.
http://sethgodin.typepad.com/seths_blog/2006/07/better_than_the.html
And Hugh recommends that we don’t try to stand out in a crowd, but aim to avoid crowds by creating your own market.
http://www.gapingvoid.com/Moveable_Type/archives/003114.html
Looks like I should be looking at the new version of Socialtext – the’ve just released an open source version of their wiki software.
I think we’ll start off with twiki for our wiki.
nice matrix here of the alternatives. Add more products from the pull down at the bottom of the page.
Here we go again. I need to set up another wiki for huge project we’re involved in. So off we go on the voyage of discovery looking at all the latest wiki tools – working out which one will be best for this particular project team. In the past we’ve used zwiki and twiki. Recently, we’ve even used smf bulletin board where we thought wiki syntax was too complicated for the users. Before I get deluged with hosted web 2 offerings, I want it on our servers – cos I’m old fashioned like that!
I know Tom can easily be stirred onto a wiki rant.
Wiki – a fabulous concept, an arkward reality.
see you on the other side.
Had a meeting with Tom Smith about the concept of getting people from York in the new media industry together. A month later it’s happening… Tom’s put together a blog and 30th August is the date of it’s inaugural meeting. Let’s make sure it’s a success!
Guy