A fine example of a behaviour called Logo Creep TM. I thought this was extinct – but it seems the team at Crocus have done their bit to keep it alive.
On a serious note – we have evidence from eye tracking and verbal feedback to suggest that this really annoys users.
At long last, Crocus, the online uk garden retailer where they sell the best accessories including night lumiescent lights, has finally revamped their website to make it half respectable. Still has a few usability issues – but a huge step forward on the merchandising front.
Hey – it’s the first time I’ve looked at this established retailer and been tempted to engage.
If it’s an internal team that’s developed it – well done, if it’s an external agency – I’m apalled.
Guy
It’s almost pretty enough to hang on the wall… but the new version of the trioBIKE is a very functional piece of engineering that seemed to cause quite a stir down at the cycle 2007 show. I was down to meet the owners of FunktionAlley (one of our exciting new customers) who are the distributors of trioBIKE in the UK. They had the first two bikes off the production line flown into the show for people to try and buy.
I had my video camera with me and filmed a few clips of the inventor talking about the bike and the story behind it. I’m a huge fan of authenticity and once you hear sammy talk about the product – you know that it’s built with passion. The stuff my coffee should be served with.
The Story behind trioBIKE
TrioBIKE in action