Content Fairy – Guy Redwood's Blog

WebTrends has much work to do to win me over. As one of the pioneering users in the very early days who knew a thing or two about analytics beyond the pretty graphs – we got our fingers burnt and never looked at webtrends again.

But they are now opening up their analytics data to queries through ODBC. This is huge. This should allow website managers to create specific dashboards on their intranet for internal customers (customer service managers, regional marketing managers etc).

Thanks to Mike for bringing this to our attention