Content Fairy – Guy Redwood's Blog

Not instructions – just a note of two cosmic observations from Hugh and Seth.

Seth notes, with a story of course, that the process of compromising your product to the bottom of your market is an easy race to win and is worth nothing but a shot in your head.

http://sethgodin.typepad.com/seths_blog/2006/07/better_than_the.html

And Hugh recommends that we don’t try to stand out in a crowd, but aim to avoid crowds by creating your own market.

http://www.gapingvoid.com/Moveable_Type/archives/003114.html