Content Fairy – Guy Redwood's Blog

http://www.venturefestyork.net/
Most of the local businesses we talk to seem to be going to this event. But does anybody know what it actually is? I’ve been to a few presentations that have waxed lyrical about this thing – and everybody does seem to be going, even my wife’s boss asked if I was going, after wrestling with the registration form. They so need some plain talking customer experience support. They even handed out a leaflet at one meeting without the event’s date on it.

To be fair, the website behaves just like everybody else that’s putting this event together – they assume you know about the event and why you need to be there. They are so passionate about it’s success, they assume everybody knows what it is. I failed to fill in the registration form – I got to a point where they asked you which ‘streams’ you wanted to sign up for and which meals you wanted…. erm… panic, abort…. All I wanted from the web site was a clear overview of what the event actually is, a simple ‘how to venturefest for the first time.’ I still don’t know whether it’s an exhibition that you turn up to and walk around or a regimented series of seminars.

It’s one of those classic goofs. Does it say on the tin what it does? Are there instructions for use?

Roll on wednesday….. better pick a good shirt and polish my purple cow in the elevator pitch.

Great article about the London opening of the first UK Apple Store. For me the defining comment that sums up Apple’s loyal following is:

Tens if not hundreds of thousands of pounds must’ve been spent that day and I made, in comparison, my meagre contribution.

What a brand eh? We no longer buy things from Apple…. you contibute to their turnover.

I popped into the Apple Store in Atlanta last year and found the experience cute. Lots of nice toys and pretty boxes. I really love OSX and the hardware it runs on. I’m a huge fan – but also a huge cynic of the almost lemmingesque following that some devotees adopt…….

Now that I’ve read Ricky’s excellent poster – Ecademy – the big picture, which explains what ecademy has to offer, I’m happy in the knowledge that ten pounds a month can be better spent somewhere more worthy.

I struggle with ecademy as a concept….. Our network of trusted collegues, peers and dweebs draws from over 10 years of working with talented people in our industry. From what I understand, ecademy advocates ‘volume’ as a success factor – stating ‘in LoL 1,000 business connections there could be 100,000 pounds of business’.

We trade on reputation, we invest time in relationships, technology, fundamentals and passion. Connecting to a thousand businesses for a few gigs, is wrong. ecademy is missing the league of legends boat – I bet Hugh could knock them into shape – but I always got the impression the founders have never truly wanted to listen.

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